Welcome to my portfolio, an ongoing collection of works that reflect my exploration, curiosity, and growth within the world of Visual Communication Design. From experimental visuals to structured design systems, I focus on creating meaningful, engaging, and visually compelling solutions. Each project represents a journey of learning, storytelling, and pushing creative boundaries through both digital and traditional mediums.
I approach design as a form of communication that connects ideas with people. Whether Iā€™m crafting brand identities, developing layouts, or experimenting with imaging and illustration, my goal is to create work that resonates, informs, and inspires. This portfolio showcases not just what I make, but how I think, so feel free to explore, discover, and get to know my creative process.
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Get In Touch!

Whether you're looking to collaborate, discuss a creative idea, or explore potential projects, I'd love to hear from you. I'm always open to new opportunities, conversations, and challenges that push the boundaries of visual communication design. Feel free to reach out, let's connect, create, and bring meaningful ideas to life together.

Contact

šŸ“· @sanzkell āœ‰ sanz.x005@gmail.com šŸ“ž +62 822 9480 5565 šŸ’¼ www.linkedin.com/in/kelly-san
Project 1

Branding & Packaging

Developing a cohesive visual identity and product presentation that enhances brand recognition, communicates key values, and creates a compelling consumer experience.

Project 2

Posters

These poster projects explores visual storytelling through impactful composition, expressive typography, and thoughtful layout design, blending experimental publishing with structured communication to create engaging experiences.

Project 3

Digital Imaging

These digital imaging projects focuses on transforming visuals through advanced photo manipulation, compositing, and color enhancement techniques to create polished, imaginative, and visually compelling artworks.

Project 4

Photography

These photography projects captures visual narratives through careful composition, lighting, and perspective, aiming to convey emotion, atmosphere, and storytelling within every frame.

Here are the design works I've created throughout 2023 to 2025. These projects cover a wide range of themes, visual approaches, and technical executions, utilising various creative software and production methods.

Over the years, I've explored multiple areas within visual communication design, ranging from branding, illustration, and layout design to motion graphics, photography, and experimental media. Each piece reflects my ongoing process of learning, adapting, and pushing creative boundaries through both digital and traditional techniques.

This collection represents not only my technical development but also my evolving design thinking: how I approach visual storytelling, how I solve communication problems, and how I translate concepts into impactful visuals. Together, these works illustrate my growth as a Visual Communication Design student and my commitment to continually expanding my creative skill set.

About Photo
Hello.

My name is Kelly San (Kell), I am currently studying New Media Visual Communication Design at Binus University.

I'm a designer who believes that creativity should never sit still. I love pushing boundaries and exploring fresh perspectives that challenge the norm. I'm drawn to the unconventional, the messy, and the unexplored corners of design where raw ideas take shape.

I adapt fast, think freely, and question everything. Every new project is a chance to challenge myself and create something that feels alive, something that speaks louder than words. For me, design isn't just about how it looks, but how it moves people, even for a second.

Branding & Packaging

Developing a cohesive visual identity and product presentation that enhances brand recognition, communicates key values, and creates a compelling consumer experience.

Client

Personal Project

Year

2024

Category

Branding & Packaging Design